One of the options for those who want to own a business is to buy a franchise. When you purchase a franchise, you are basically buying the right to operate a retail location under an established brand. Often, people think of food establishments, like McDonald’s or Subway when they think of franchises. But it is also possible to open a franchise for home goods stores, clothing and cell phones.
With a franchise, you own and run the store. However, you get to use a well-known name and you receive some support and resources from the corporate headquarters. Buying a franchise can be expensive, though. Different brands come with different costs, so you need to do your homework ahead of time. Additionally, it is important to understand the pros and cons of buying a franchise.
Advantages to Buying a Franchise
Perhaps the biggest advantage to purchasing a franchise is that you pretty much have a turnkey system in a number of cases. You are provided with set inventory, a specific way of doing things and you are “plugged in” to advertising efforts for the whole chain. When you buy a franchise you are instantly part of a recognizable brand that probably already has marketing materials, advertising and more. Other advantages of buying a franchise include:
Access to inventory:
In many cases, you have access to standard inventory. You might even have access to it at discounted prices. This can provide you with the ability to offer products that people already recognize and trust. Plus, there is a quality control aspect associated with accessing ready-made inventory.
Equipment rental or purchase plan:
Some franchises offer you the ability to rent the equipment you need or some of it might come with your start-up package. Other franchises offer a reasonable purchase plan so you have access to what you need. It makes the costs associated with getting the necessary trappings a little more manageable.
Hiring processes and HR support:
It can also be helpful to have a lot of the legal aspects of hiring and working with employees already worked out. Plus, as a franchise owner, your business name is recognized and can be easier to attract better employees. Make sure you understand the hiring practices at the chain. Often there is a handbook that can help you make the right choices and the right time. Having a process to follow can be extremely helpful.
If you struggle with marketing and if you are unsure of where to start when it comes to a business, a franchise might not be a bad idea. This is especially true if you feel overwhelmed by all the processes. A franchise that provides you with step-by-step setup help and continuing support, can be a good choice.